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we're built different.

Two creative executives on a mission to deliver great work, without all the bullish*t.

Born out of the frustration of dealing with bloated, inattentive large agencies, Shanty offers clients a fresh alternative, free of hidden costs and over-complication. After over two decades of working with traditional agencies while telling themselves, “we’ll just do it ourselves”, founders Greg Crawford and Clifford Lidell did just that by creating a new breed of creative studio that's honest, personal, and powered by executive experience.

Greg Crawford

With over 20 years of senior-level experience, Greg is a passionate and strategic Marketing Executive with robust knowledge of consumer audiences and brand building. With a proven history of leading teams in delivering authentic, award-winning marketing strategies across 360 degree omni-channel experiences, Greg take pride in his “hands on” approach to tackling a client's unique and complex set of challenges through a deep understanding of ecom, retail, marketing, and creative storytelling. Having worked alongside globally celebrated brands and personalities such as Nike, Adidas, Pharrell, Kanye West, and Virgil Abloh to name a few, Greg incorporates years of executive experience into build meaningful business solutions that deliver both quantitative and qualitative results.

Clifford Lidell

Clifford is an innovative Brand and Creative Executive with over 15 years of experience at the forefront of tech, retail, and media. Having led brand strategy and creative direction for some of the world's most beloved brands and talent such as Drake, Billie Eilish, Bad Bunny, Nike, Apple, ESPN, Interscope Records, StockX, Amazon, McDonalds, and NTWRK, Clifford incorporates a unique blended knowledge of business development, design, content, consumer goods, and marketing into how he addresses the needs of his clients. A brand builder at heart, Clifford has helped shape the identity and positioning of countless businesses across a wide range of industries.