Shanty was tasked by Australian based digital healthcare company CardieX to name, brand, and launch a groundbreaking medical devices in the wearables space. Through a desire to empower patients to monitor their health like never before, Conneqt was born. As the creative and strategic lead, Shanty developed the corporate identity and worked closely with CardieX team members to develop a go-to-market strategy that would introduce the Conneqt Health Band+ to a global audience.