When Australian digital healthcare company CardieX asked us to launch a wearable that actually mattered, we said, “hold our pens.” The mission: give patients real power to monitor their health like never before. That’s how Conneqt was born. Shanty led the naming, branding, and creative direction, working side-by-side with the CardieX team to craft a go-to-market strategy that introduced the Conneqt Health Band+ to the world—smart, sleek, and built to actually get noticed in a sea of boring med-tech wearables.