Shanty's longstanding partnership with DFND began as the innovative compression brand was looking to launch a direct-to-consumer channel on the back of their established wholesale and contract business. To do this, brand standards had to be defined that would differentiate DFND from their countless competitors by showcasing the unique properties of their products, and how they benefited the daily lives of their customers. From web design and email marketing, to photoshoots and social campaigns, Shanty continues to lead all creative as DFND's agency of record.