Fronted by country music superstars Midland (Mark Wystrach, Cameron Duddy, and Jess Parkson), Insólito tapped Shanty to help it splash into a burgeoning spirits market in 2020 as a disruptor in the tequila space. Led by colorful branding representative of the band and their extraordinary creative process, Insólito achieved major success in its first year on the shelves.