When country superstars Midland decided to crash the tequila scene, they brought Shanty along for the ride. The goal? Make some noise in a market already drowning in “premium” labels. We built bold, colorful branding that mirrored the band’s over-the-top creative energy, and in its first year on shelves, Insólito went from newcomer to major player—proof that tequila tastes better when you break a few rules.