Shanty partnered with America’s leading phone accessory brand PopSockets to build and launch a new AI-powered customizer which allowed users to easily create one-of-a-kind works of art for their mobile devices. Working closely with the brand’s internal team, Shanty led the cross-departmental effort from ideation and design, through development and go-to-market, debuting the customizer with an immersive activation at ComplexCon in Long Beach, California.