Creating a media platform for dog lovers where communities connect and culture is celebrated
“We’ve worked with Shanty to develop all our brands and identities. They have delivered exceptional work while becoming the deeply embedded business partners and creative juggernauts that we needed.”
Clinton Misamore & Joe Petrillo (Founders, WUF)
Overview
Shanty partnered with WUF to brand and launch a dynamic media platform that connects communities of dog lovers through art, music, fashion, and film. Working closely with WUF's founders, Shanty created multiple identity systems that lived at various touch points throughout the brand ecosystem, from digital media and corporate partnerships, to community-based activation and exclusive merch drops. Shanty continues to partner with WUF as they expand their digital footprint across new media channels, and establish Best Pet Workplaces as the gold standard for dog-friendly employers.
