Say Hello 👋

WUF

Finally, a place where people, pets, and brands stop barking and start building.
“We’ve worked with Shanty to develop all our brands and identities. They have delivered exceptional work while becoming the deeply embedded business partners and creative juggernauts that we needed.”
Clinton Misamore & Joe Petrillo (Founders, WUF)
Overview
WUF didn’t want another cutesy dog brand with paw prints and bones—and thank god, because neither did we. Instead, we built a media platform that fuses dogs with art, music, fashion, and film, basically proving man’s best friend can outshine half the influencers out there. From digital launches to merch drops to community takeovers, we gave WUF an identity system with teeth. And now we’re helping them push into new channels while making “Best Pet Workplaces” the gold standard—because if your office isn’t dog-friendly, what are you even doing?
How we helped

Market & Consumer Research

Identity & Branding

Brand Strategy

Creative Direction

Social Media Design

Brand Guidelines

Web Design & Development

Additional support

Photography

Jay Diebel

View All Projects